Retail Activations

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DOORS | NYC/LA

Omnichannel platform & a full-service brand-building agency for independent fashion and accessories designers, cult niche brands and emerging artists to grow in the USA. Brands include Y/Project, Yohji Yamamoto, Juun.J, GCDS, Temperley London, Linda Farrow, Private Policy, etc.

Concept & Interior Development
Ideate, create and execute retail themes for concept-driven fashion/art/beauty pop-ups in NY and LA, including location planning and scouting.
Visual Merchandising
Theme-driven execution of art installations, window installations, in-store displays, and merchandising refresh for each store location.
Fashion & Art Curation
Source, curate, and seamlessly merchandise fashion and art collections for each store location.
Day-to-day team management
Retail team management to create memorable in store experiences and amplify brand stories of 150+ designers and brands. Managed P&L and other retail strategies to optimize profitability.
Brand Partnerships & Collaborations
Strategic brand positioning, ex. White Claw x Private Policy Collaboration.
Event-driven Retail Experience
Execute event production for 100+ brand activations and partnerships including vendor and budget management.

VEUVE CLICQUOT SUITE | NYC

Recreating a winter wonderland, perched high above NYC skyscrapers, the Veuve Clicquot suite at Conrad Hilton Midtown NYC was transformed into a cozy winter chalet, complete with fur throws, wood fireplace, and Veuve Clicquot branded fixtures & accessories.

Concept Development for seasonal branded activations within Hilton hotels such as Veuve Clicquot Winter Suite.
Manage end-to-end production and sourcing for interior solutions, props & displays, branded elements, and supplies for seasonal activations, including vendor procurement and budget management.
Execution of concept & staging of Veuve Cicquot Winter suite for press launch and media coverage.

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ATELIER D’EMOTION | NYC

Curated concept-driven luxury boutique that champions fine jewelry, olfactive art and home accessories from independent designers and makers

Start-to-finish creation- from conceptualization and branding to sourcing materials, fixtures, etc and managing store build.
Developed cross category curation that encompasses the core DNA of the concept store.
Curated and executed approx 15+ in-store events & activations annually that enhance retail experience and highlight designers and makers.

PERFUMARIE NYC

A sensory exploratory Discovery Studio that plays host to multi-sensory olfactive activations.

Day-to-day Team Management
Monthly “perfume flight” studio refresh, creative visual merchandising, in-studio team education training and management.

Brand Partnerships
Execute brand collaborations with Macy’s, Estee Lauder, L’Oreal, Chanel Beauty, etc..

Event-driven Retail Experience
Curate and executed approx 20+ in-store events & activations annually, including corporate workshops, fragrance tastings, press launches, etc.

“LIVE FROM NEW YORK” POP UP | Lisbon, Portugal

Holiday pop up featuring New York’s most exciting independent designers and makers. Showcasing a mix of 10+ New York based brands making their debut in Portugal.

Concept research & development
Visual merchandising, window installations & in-store displays
Fashion, art, and lifestyle curation